Novu alternative: Nordva Launch
Novu is open-source notification infrastructure that sends in-app, email, SMS, push and chat messages through workflows via a single API, self-hosted or managed. This page sets it next to Nordva Launch on the things a developer checks first: price, API, MCP support and scope. Vendor facts were read from novu.co on 2026-09-14; prices change, so verify before deciding.
| Novu | Nordva Launch | |
|---|---|---|
| What it is | Novu is open-source notification infrastructure that sends in-app, email, SMS, push and chat messages through workflows via a single API, self-hosted or managed. | One API and MCP server for changelog, waitlist, feedback triage and in-app notifications. |
| Free tier | Yes — Free $0/month: 10,000 workflow runs/month, all channels, up to 20 workflows, 2 environments, 24-hour activity feed retention, up to 3 team members, US + EU data residency. | Yes — 2 projects, each with 100 waitlist signups and 10 changelog entries, API and MCP included, no card |
| Entry price | from $30/month (Pro). Team from $250/mo; Enterprise custom | $19/month (Indie), 20% off annually |
| Public API | Yes — REST API for events, subscribers, workflows, integrations, messages; server SDKs for TypeScript, Python, Go, PHP, .NET, Java, Kotlin, Laravel, Ruby; client SDKs for React, JavaScript, React Native. | Yes — REST, one key per project, idempotent writes |
| MCP server | Yes — novu.co/mcp: 'Novu MCP Server' with 23 notification tools, works with Claude, Cursor and MCP-compatible clients. | Yes — mcp.nordva.dev, one server for every primitive, on every plan including Free. Works with Claude Code, Claude Desktop, Cursor and VS Code |
| Covers | Changelog: no · Waitlist: no · Feedback: no · In-app notifications: yes | Changelog: yes · Waitlist: yes · Feedback: yes · In-app notifications: yes |
What Novu offers
- <Inbox /> in-app notification component
- Digest bundling and rate limiting
- User preferences, quiet hours, snooze
- Open source; self-hosted or managed
- SOC 2 Type II, ISO 27001, GDPR, HIPAA stated
Where Nordva Launch differs
Novu is open-source notification infrastructure with every channel, digests, preferences and self-hosting, free to 10,000 workflow runs and Pro from $30. Nordva Launch's notifications are in-app only with no workflows; it is a small primitive inside a broader product, not a replacement for Novu.
Stay on Novu if
You need email, SMS or push, workflows and preference management, or you want to self-host.
Try the overlap on the free plan.
No card. One key. The MCP server is included on every plan.