How do I see which countries my users and customers are from?
19 September 2026 · by Nordva, who make Nordva Launch
The short answer
Your analytics can show each visit's country, and your payment provider knows each customer's country; look at both side by side. The useful finding is usually the gap: many visitors from one country, paying customers from another. That tells you where to aim ads, which language and currency to show, and when to post so the right time zone sees it.
Two different maps
- Visitors by country comes from your analytics, which works out a rough location from each visit’s network. It shows where attention comes from.
- Paying customers by country comes from your payment provider, from the billing address or the card. It shows where money comes from.
Looking at only one of them misleads. A launch post can fill the visitor map with one country whose visitors never pay, while most of your customers sit somewhere you’ve never advertised.
What the difference tells you
- Ads: if your customers are mostly in Germany and your ads run in the US, you’re paying to reach the wrong people. Target where customers are, then test whether the visitor-heavy country can convert at all.
- Pricing and currency: customers from one currency area may convert better with prices in their currency. Check your checkout supports it before you promise it.
- Language: a steady share of visitors from one language area who rarely sign up can mean the page isn’t clear to them.
- Timing: post and send emails when your customers’ time zone is awake, not yours.
How to look at it
- Pick a period long enough to have a few dozen customers, such as the last 90 days.
- List visitors per country and paying customers per country.
- For each of the top countries, divide customers by visitors. Countries with many visitors and few customers are where your pitch doesn’t land; countries with few visitors and many customers are where to spend more.
With small numbers, treat it as a direction: three customers from one country is a hint, not a market.
Keep it private
A country, or a city rounded to a wide area, is enough for all of the above. You don’t need, and shouldn’t store, a visitor’s IP address or exact location.
With Nordva Launch
Launch’s analytics shows visitors by country and city on a map, with a live view of the last few minutes, from Cloudflare’s network data, rounded to about 11 km, without storing IP addresses. With Stripe connected (read-only, every plan), Insights shows paying customers and revenue by country, taken from the address on each Stripe customer, and a map of where they are. Customers without an address are grouped as unknown.
When Launch is the wrong tool
If you need precise locations (street level, or for fraud checks), use a tool built for that; analytics locations are approximate, and privacy-minded tools round them on purpose.
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