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Is your waitlist ready for launch?

A waitlist is only as good as what you know about it. Seven questions show whether yours will turn into customers, and whether you'll be able to tell.

7 questions · about 2 minutes · your answers stay in your browser

Do the people on your list look like the people you're building for?

01Do the people on your list look like the people you're building for?

Mostly, yes Some of them I can't tell

Do you know where most of your signups came from?

02Do you know where most of your signups came from?

Yes, by source Roughly No

When you email your list, do people reply?

03When you email your list, do people reply?

Yes, some write back Rarely I've never emailed them

When did they last hear from you?

04When did they last hear from you?

Within the last month or so A few months ago Only when they signed up

Do your emails have an unsubscribe link?

05Do your emails have an unsubscribe link?

Yes No

Is your launch email planned?

06Is your launch email planned?

Yes: short, one tagged link Not written yet

Will you know which people on the list paid after launch?

07Will you know which people on the list paid after launch?

Yes No

Answer every question to see your result.

Your result

Your list has gone cold, or you can't read it.

A list that never heard from you, or whose sources you don't know, rarely turns into customers on launch day. Warm it up and start recording sources before you launch.

Next: How often to email your waitlist

Your result

Your list is usable. Fix the gaps below.

People know you and some will answer. The gaps below decide whether launch day turns into customers you can count.

Next: Launched? Tell everyone who waited

Your result

Your list is ready for launch day.

You know who's on it and where they came from, and you'll know who paid. Send the launch email, then measure it a month later.

Next: 300 waiting. 3 paid. Which?

What to fix, from your answers

Ask your first signups what they'd use it for.
How many signups before launch?
Record the source on every signup from now on.
Track which post brought signups
Without sources, you can't tell where to launch.
Get signups before you build
Send a short welcome that asks one question.
How often to email your waitlist
Send one update with something they can see before you launch.
How often to email your waitlist
Remind them why they joined before the launch email arrives.
How often to email your waitlist
Every email to your list needs one, and unsubscribed people must not get the launch email.
Launched? Tell everyone who waited
Write it now: what's live, what it does for them, one link.
Launched? Tell everyone who waited
Match the people you told to payments, within 30 days of the email.
300 waiting. 3 paid. Which?

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