Fathom Analytics alternative: Nordva Launch
Fathom is simple web analytics without cookies: pageviews, traffic sources (AI referrals included), UTM campaigns and custom events, for 50 or more sites on one plan. Events can carry a monetary value sent from your site, and a dashboard filter (a referrer, for example) filters the whole dashboard; the pages read show no Stripe or payment-provider connection. This page sets it next to Nordva Launch on the things a developer checks first: price, API, MCP support and scope. Vendor facts were read from usefathom.com on 2026-09-24; prices change, so verify before deciding.
| Fathom Analytics | Nordva Launch | |
|---|---|---|
| What it is | Fathom is simple web analytics without cookies: pageviews, traffic sources (AI referrals included), UTM campaigns and custom events, for 50 or more sites on one plan. Events can carry a monetary value sent from your site, and a dashboard filter (a referrer, for example) filters the whole dashboard; the pages read show no Stripe or payment-provider connection. | One API and MCP server for changelog, waitlist, feedback triage, in-app notifications, and read-only Stripe revenue, contacts and attribution. |
| Free tier | No: 'We don't offer a free plan.' A 7-day free trial; card required, billing starts automatically when the trial ends. | Yes: 2 projects, each with 100 waitlist signups and 25 changelog entries; web analytics up to 10,000 events a month and a Stripe connection; API and MCP included; no card |
| Entry price | $15/month billed monthly for up to 100,000 monthly pageviews, or 150 US dollars a year billed yearly ('2 months free') (One plan with the same features at every volume: 50 sites at the entry tier, unlimited email reports, full analytics history while subscribed, unlimited CSV exports. Custom events, including those sent through the API, count towards the pageview allowance). Priced by monthly pageviews (monthly price; yearly is ten times it): 200k $25, 500k $45, 1M $60 (75 sites), 2M $100 (100 sites), 5M $140 (150 sites), 10M $200 (200 sites), 15M $290 (250 sites), 20M $380 (300 sites), 25M $470 (350 sites), custom above 25M. Extra packs of 50 sites $10/month or $100/year, up to 15 packs. | $19/month (Indie), about 20% off annually |
| Public API | Yes: REST API at https://api.usefathom.com/v1 to manage sites, events and milestones and pull custom reports; each request counts towards the monthly pageviews. | Yes: REST, keys scoped to one project (1 to 3 per project by plan), idempotent writes |
| MCP server | No: No MCP server is mentioned on the home page, the pricing page or the API page. | Yes: mcp.nordva.dev, one server for every primitive, on every plan including Free. Works with Claude Code, Claude Desktop, Cursor, VS Code and Windsurf |
| Covers | Changelog: no · Waitlist: no · Feedback: no · In-app notifications: no · Revenue metrics: no · Contacts: no · Attribution: yes | Changelog: yes · Waitlist: yes · Feedback: yes · In-app notifications: yes · Revenue metrics: yes · Contacts: yes · Attribution: yes |
What Fathom Analytics offers
- No cookies, so 'no consent banner is required' for its analytics
- One plan priced by pageviews, at least 50 sites included, full history while subscribed
- Custom events can carry a value in cents, sent from your site; a dashboard filter (a referrer, a page, a country) filters the entire dashboard
- No payment-provider connection on the pages read
- No free plan; 7-day trial with a card
Based in Canada (the home page refers to 'our Canadian company').
Where Nordva Launch differs
Fathom is simple cookieless analytics for many sites at one pageview price, with no free plan. It can total the value of an event your site sends and filter it by referrer, but it does not read a payment provider, so a renewal or any payment that never passes through your site is not counted. Nordva Launch connects Stripe read-only on every plan, including a free one, and traces each paying customer to a first visit; it keeps raw events for 90 days.
Stay on Fathom Analytics if
You run many sites, want plain traffic numbers without cookies, and either have no revenue to attribute or are happy to send a purchase event from your checkout.
Try the overlap on the free plan.
No card. One key. The MCP server is included on every plan.