ProfitWell Metrics alternative: Nordva Launch
ProfitWell Metrics reads subscriptions from Stripe, Chargebee, Braintree, Zuora, Recurly or Paddle and shows MRR, churn, LTV, cohorts, customer health scores and benchmarks against about 30,000 subscription companies, for free. Paddle Billing users get it as 'Subscription Metrics' in the Paddle dashboard. This page sets it next to Nordva Launch on the things a developer checks first: price, API, MCP support and scope. Vendor facts were read from www.paddle.com on 2026-09-24; prices change, so verify before deciding.
| ProfitWell Metrics | Nordva Launch | |
|---|---|---|
| What it is | ProfitWell Metrics reads subscriptions from Stripe, Chargebee, Braintree, Zuora, Recurly or Paddle and shows MRR, churn, LTV, cohorts, customer health scores and benchmarks against about 30,000 subscription companies, for free. Paddle Billing users get it as 'Subscription Metrics' in the Paddle dashboard. | One API and MCP server for changelog, waitlist, feedback triage, in-app notifications, and read-only Stripe revenue, contacts and attribution. |
| Free tier | Yes: Paddle calls it 'completely free' and '100% free', with no paid tier; the Metrics terms say 'Metrics is a free service and Provider shall not charge any fee for Metrics'. Includes subscription KPIs, churn alerts, benchmarking, segmentation, data enrichment (Clearbit, FullContact), integrations with HubSpot, Intercom, Salesforce, Zendesk and Zapier, and Slack notifications. No limits or conditions are stated on the page. | Yes: 2 projects, each with 100 waitlist signups and 25 changelog entries; web analytics up to 10,000 events a month and a Stripe connection; API and MCP included; no card |
| Entry price | $0 (no paid plan) (ProfitWell Metrics, free; no usage cap stated). None for Metrics. Paddle sells Paddle Retain (churn reduction) alongside it; no Retain price is shown on the Metrics page. profitwell.com redirects to paddle.com, and the developer docs say Metrics is also available as 'Subscription Metrics' inside the live Paddle Billing dashboard with no additional setup. | $19/month (Indie), about 20% off annually |
| Public API | Yes: A ProfitWell API exists for writing subscriptions in when no supported integration is used ('programmatically input these users using our API'; reference at classic.paddle.com/profitwell), and the help center lists a Customers API under 'Export Data'. The Metrics page says 'native integrations and the ProfitWell Metrics API' share metrics with other tools. | Yes: REST, keys scoped to one project (1 to 3 per project by plan), idempotent writes |
| MCP server | No: No MCP server or AI-agent integration for Metrics is mentioned. Paddle offers a 'Docs MCP' that gives an AI assistant Paddle documentation, which is not a data integration. | Yes: mcp.nordva.dev, one server for every primitive, on every plan including Free. Works with Claude Code, Claude Desktop, Cursor, VS Code and Windsurf |
| Covers | Changelog: no · Waitlist: no · Feedback: no · In-app notifications: no · Revenue metrics: yes · Contacts: yes · Attribution: no | Changelog: yes · Waitlist: yes · Feedback: yes · In-app notifications: yes · Revenue metrics: yes · Contacts: yes · Attribution: yes |
What ProfitWell Metrics offers
- Entirely free; Paddle's paid products are Billing (merchant of record) and Retain (churn reduction)
- Integrates with Stripe, Chargebee, Braintree, Zuora, Recurly and Paddle
- Customer health scores, engagement signals and at-risk churn alerts
- Benchmarks against 30,000 subscription companies on the Metrics page ('34,000+' on the Stripe integration page)
- Dashboards and reports are generated every 3-6 hours per the developer docs; manually or API-added customers can take up to about an hour and a half to appear
- profitwell.com redirects to paddle.com; ProfitWell survives as the name of a Paddle product, ProfitWell Metrics
Based in United Kingdom (Paddle, whose terms give a London address for Paddle.com Market Ltd.); the Metrics terms of use name Paddle.com Inc. as the provider, under English law.
Where Nordva Launch differs
ProfitWell Metrics is free, has been for years, and covers more revenue reporting than Launch does: churn alerts, segmentation, benchmarks against tens of thousands of companies, and integrations beyond Stripe. It is now a Paddle product: profitwell.com redirects to paddle.com, the dashboards are regenerated every 3-6 hours, and no MCP server for it is mentioned. Nordva Launch's revenue view is smaller and sits inside a tool that also runs your waitlist, changelog and feedback, so the question it answers is different: which of your launch channels produced the customers, and what did those customers ask for.
Stay on ProfitWell Metrics if
You want the widest free set of subscription metrics and benchmarks, and your revenue tool does not need to know where signups came from.
Try the overlap on the free plan.
No card. One key. The MCP server is included on every plan.
Relevant primitives
Other comparisons
Sources
- www.paddle.com/profitwell-metrics
- www.paddle.com/integrations/profitwell-metrics-stripe
- developer.paddle.com/concepts/retain/metrics/
- www.paddle.com/help/profitwell-metrics/setup/get-started/profit-well-api
- www.paddle.com/legal/retain-metrics-terms-of-use
- www.paddle.com/legal/terms
- www.profitwell.com/
Checked 2026-09-24